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SEPTEMBER 28 - OCTOBER 1, 2025

THE DATA DISTILLERY

SEPTEMBER 23-26, 2024 

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Prior to the prohibition, Peoria, Illinois was known as “The Whiskey Capital of the World,” accounting for 40% of all rye whiskey produced in the United States at the time! And, today, Simantel still lives in the heart of The Whiskey City, leveraging both our history and location as inspiration every day.
 

What better way, we thought, to have a conference around data — than to think about all the ways our allies can leverage the analytical side of our business — to distill information and fuel growth.

We hope you’ll join us to hear from industry experts, strategists and data scientists, all focused on helping AMIN agencies think about ways to grow their client success metrics, leveraging the power of actionable intelligence.

 

We’re planning multiple tracks for data scientists, client service leaders (and maybe even creatives too!) so think ahead to who might benefit at your shop — because this first-of-its-kind AMIN conference won’t be one to miss.

THE SAGAMORE PENDRY HOTEL

Receive your discounted AMIN Rate of $285 when you book by SEPT 3rd. Fly into Baltimore Washington  Thurgood Marshall International Airport.

 

Stay at the breathtaking storied 1914 property perched on Baltimore’s famed Recreation Pier – “Rec Pier” – in the heart of the dynamic Fell’s Point neighborhood overlooking the harbor at the foot of the glamorous Sagamore Pendry Hotel 

Venue

AGENDA

SUNDAY
SEPT 28

4:00-5:00 PM

US BOARD MEETING

Price + Price Foyer

 

7:00 PM

WELCOME RECEPTION

THE PENDRY HOTEL

Pool Deck (backup courtyard)

MONDAY SEPT 29

8:00 - 9:00 AM

BREAKFAST

Sagamore Ballroom + Inner Terrace

9:00 AM

HOST WELCOME TO BALTIMORE

Sagamore Ballroom - Pendry

9:10 AM

AMIN MEC Update
Community Update
Overview and Website Introduction

9:30 AM

Keynote Session

The Predictive Index Team

10:30 AM

BREAK

Foyer

10:45 AM
 Sponsor Partner Session

11:10 AM

PANEL Leaders Roundtable

12:00 PM

LUNCH

Sagamore Ballroom/Foyer buffet

1:15 PM

Elijah Kleinsmith

Introducing AL & AI cross discipline tutorial  (TBD Yet)

2:15 PM

PI Networking/Speed Dating How you best interact with others

3:00 PM

Wrap Up & Evening Plan

3:15 PM

GRAB & GO FREE TIME

4:00 PM

Meet in lobby to take Water Taxi to Planit from the Pendry & evening activities

(dress accordingly)

 

5:45 PM

Water Taxi Tour around Harbor & Fort McHenry as we ride to Sagamore Distillery

7:00 PM

Tours & Dinner at Sagamore Distillery

 

9:00 PM

TAKE WATER TAXI BACK TO PENDRY OR BOOK YOUR OWN UBER

TUESDAY
SEPT 30

8:00 - 9:00 AM

BREAKFAST

Sagamore Ballroom + Inner Terrace

9:00 AM

KEYNOTE

Beverly Flores

Thyme Out Consulting Workshop

Building your personal

leadership brand

10:45 AM

COFFEE BREAK

Foyer

11:00 AM

SPONSOR

11:20 AM

PANEL

Collaboration topics - team building between disciplines

12:15 PM

LUNCH
Pere Marquette Salon B

1:15 PM

PI BREAKOUTS

Role Play Scenarios

2:00PM

COFFEE BREAK

GRAB & REGROUP

2:15 PM

PI Breakout Report Outs

& discussion

3:15 PM

Beverly Flores Guidance?

4:00 PM

FREE TIME

6:00 PM

Meet in lobby to walk to dinner at Bunny's Buckets & Bubbles

8:00 PM

Planit facilitated Bar Crawl in Pendry Neighborhood

TBD

Walk back with friends to hotel at your leisure

WEDNESDAY OCT 1

8:00 - 9:00 AM

BREAKFAST

Sagamore Ballroom + inner terrace

9:00 AM

KEYNOTE

James Gassell

OpenFields

Choosing a 'growth mindset' & stoking your internal fire 
 

10:15 AM

PI Final Speed Dating with James Gassel facilitates:

Quick win adjustments, vision alignment, & roadmap planning. Organic growth as a team sport and the importance of aligning strategy

11:00 AM

AMIN Events 2025/2026

11:30 AM

FINAL THOUGHTS & TAKEAWAYS 

GRAB & GO SNACK 

SPEAKERS
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LINH PETERS

CMO/Customer Experience Champion

From Data, To Insights, To Brand Identity: Finding the stories in data 

 

In today's fiercely competitive landscape, successful brands lead with a consumer-first approach, driven by deep insights from data. But the brands that resonate the most deeply in the hearts and minds of their customers go beyond simply understanding and applying data. Brands (and the agencies that support them) that leverage their data to speak alongside their customers rather than talking down to them are those that establish not only lasting identity, but long-term success. Linh will share how the brands she helped lead (Walgreens, Starbucks, Ulta and Target to name a few) used their data and insights to shift from a top-down mentality of proclamation to crafting storytelling and experiences that resonate authentically with customers and encouraged them to share more. 

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PRESCOTT SHIBLES

CEO Farm Journal 

Data Strategies to Influence & Accelerate the Buyer Journey 
 

Farm Journal’s data scientists and ecologists revealed insights into farmers' perceptions of regenerative agriculture, the obstacles they face and the marketing strategies that have vastly increased adoption rates. Learn about the award-winning $40 million data-driven marketing initiative that built a coalition between partners including General Mills, Ducks Unlimited, American Farmland Trust and the USDA. 

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BRUCE BIEGEL

Senior Managing Partner,
Winterberry Group 

Demystifying the Data Layer: The Transformation of Marketing Data Infrastructure 
 

In 2024, Winterberry researched the rapidly evolving and increasingly complex “data layer” of the marketing and advertising technology ecosystem, with a specific focus on the trends and dynamics shaping the state of data infrastructure investment and how it is currently undergoing transformation. This research sheds light on how brands are navigating challenges and opportunities across data management, integration, privacy and talent, and provides valuable insights into the future direction of marketing and advertising technology. 

WATCH FOR A
MIRO BOARD EXERCISE IN ADVANCE!

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SPONSORS

MANY THANKS TO OUR

Sponsors
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