
SEPTEMBER 28 - OCTOBER 1, 2025
THE DATA DISTILLERY
SEPTEMBER 23-26, 2024

Prior to the prohibition, Peoria, Illinois was known as “The Whiskey Capital of the World,” accounting for 40% of all rye whiskey produced in the United States at the time! And, today, Simantel still lives in the heart of The Whiskey City, leveraging both our history and location as inspiration every day.
What better way, we thought, to have a conference around data — than to think about all the ways our allies can leverage the analytical side of our business — to distill information and fuel growth.
We hope you’ll join us to hear from industry experts, strategists and data scientists, all focused on helping AMIN agencies think about ways to grow their client success metrics, leveraging the power of actionable intelligence.
We’re planning multiple tracks for data scientists, client service leaders (and maybe even creatives too!) so think ahead to who might benefit at your shop — because this first-of-its-kind AMIN conference won’t be one to miss.




THE SAGAMORE PENDRY HOTEL
Receive your discounted AMIN Rate of $285 when you book by SEPT 3rd. Fly into Baltimore Washington Thurgood Marshall International Airport.
Stay at the breathtaking storied 1914 property perched on Baltimore’s famed Recreation Pier – “Rec Pier” – in the heart of the dynamic Fell’s Point neighborhood overlooking the harbor at the foot of the glamorous Sagamore Pendry Hotel
AGENDA
SUNDAY
SEPT 28
4:00-5:00 PM
US BOARD MEETING
Price + Price Foyer
7:00 PM
WELCOME RECEPTION
THE PENDRY HOTEL
Pool Deck (backup courtyard)
MONDAY SEPT 29
8:00 - 9:00 AM
BREAKFAST
Sagamore Ballroom + Inner Terrace
9:00 AM
HOST WELCOME TO BALTIMORE
Sagamore Ballroom - Pendry
9:10 AM
AMIN MEC Update
Community Update
Overview and Website Introduction
9:30 AM
Keynote Session
The Predictive Index Team
10:30 AM
BREAK
Foyer
10:45 AM
Sponsor Partner Session
11:10 AM
PANEL Leaders Roundtable
12:00 PM
LUNCH
Sagamore Ballroom/Foyer buffet
1:15 PM
Elijah Kleinsmith
Introducing AL & AI cross discipline tutorial (TBD Yet)
2:15 PM
PI Networking/Speed Dating How you best interact with others
3:00 PM
Wrap Up & Evening Plan
3:15 PM
GRAB & GO FREE TIME
4:00 PM
Meet in lobby to take Water Taxi to Planit from the Pendry & evening activities
(dress accordingly)
5:45 PM
Water Taxi Tour around Harbor & Fort McHenry as we ride to Sagamore Distillery
7:00 PM
Tours & Dinner at Sagamore Distillery
9:00 PM
TAKE WATER TAXI BACK TO PENDRY OR BOOK YOUR OWN UBER
TUESDAY
SEPT 30
8:00 - 9:00 AM
BREAKFAST
Sagamore Ballroom + Inner Terrace
9:00 AM
KEYNOTE
Beverly Flores
Thyme Out Consulting Workshop
Building your personal
leadership brand
10:45 AM
COFFEE BREAK
Foyer
11:00 AM
SPONSOR
11:20 AM
PANEL
Collaboration topics - team building between disciplines
12:15 PM
LUNCH
Pere Marquette Salon B
1:15 PM
PI BREAKOUTS
Role Play Scenarios
2:00PM
COFFEE BREAK
GRAB & REGROUP
2:15 PM
PI Breakout Report Outs
& discussion
3:15 PM
Beverly Flores Guidance?
4:00 PM
FREE TIME
6:00 PM
Meet in lobby to walk to dinner at Bunny's Buckets & Bubbles
8:00 PM
Planit facilitated Bar Crawl in Pendry Neighborhood
TBD
Walk back with friends to hotel at your leisure
WEDNESDAY OCT 1
8:00 - 9:00 AM
BREAKFAST
Sagamore Ballroom + inner terrace
9:00 AM
KEYNOTE
James Gassell
OpenFields
Choosing a 'growth mindset' & stoking your internal fire
10:15 AM
PI Final Speed Dating with James Gassel facilitates:
Quick win adjustments, vision alignment, & roadmap planning. Organic growth as a team sport and the importance of aligning strategy
11:00 AM
AMIN Events 2025/2026
11:30 AM
FINAL THOUGHTS & TAKEAWAYS
GRAB & GO SNACK
SPEAKERS

LINH PETERS
CMO/Customer Experience Champion
From Data, To Insights, To Brand Identity: Finding the stories in data
In today's fiercely competitive landscape, successful brands lead with a consumer-first approach, driven by deep insights from data. But the brands that resonate the most deeply in the hearts and minds of their customers go beyond simply understanding and applying data. Brands (and the agencies that support them) that leverage their data to speak alongside their customers rather than talking down to them are those that establish not only lasting identity, but long-term success. Linh will share how the brands she helped lead (Walgreens, Starbucks, Ulta and Target to name a few) used their data and insights to shift from a top-down mentality of proclamation to crafting storytelling and experiences that resonate authentically with customers and encouraged them to share more.

PRESCOTT SHIBLES
CEO Farm Journal
Data Strategies to Influence & Accelerate the Buyer Journey
Farm Journal’s data scientists and ecologists revealed insights into farmers' perceptions of regenerative agriculture, the obstacles they face and the marketing strategies that have vastly increased adoption rates. Learn about the award-winning $40 million data-driven marketing initiative that built a coalition between partners including General Mills, Ducks Unlimited, American Farmland Trust and the USDA.

BRUCE BIEGEL
Senior Managing Partner,
Winterberry Group
Demystifying the Data Layer: The Transformation of Marketing Data Infrastructure
In 2024, Winterberry researched the rapidly evolving and increasingly complex “data layer” of the marketing and advertising technology ecosystem, with a specific focus on the trends and dynamics shaping the state of data infrastructure investment and how it is currently undergoing transformation. This research sheds light on how brands are navigating challenges and opportunities across data management, integration, privacy and talent, and provides valuable insights into the future direction of marketing and advertising technology.
WATCH FOR A
MIRO BOARD EXERCISE IN ADVANCE!

SPONSORS
MANY THANKS TO OUR

